About Athlete Assessments

In elite sport equipment is equal among competitors, physical conditioning programs are indistinguishable and game or race strategies are often duplicated. The only true competitive advantages are gained by investing in the mental and emotional skills of your people, and their relationships with each other. 

Sport is played by people, coached by people and managed by people, so it is imperative to get the people side right.

What We Do

At Athlete Assessments we’re experts in the people side of sport. We know sport and live high performance every day. While we are best known for our athlete profiling and team dynamics consulting we do more than just assessments. Our services include DISC Behavioral Profiling specifically for sport, Performance Reviews, Professional Development and Training, Team Consulting and Keynote Speaking.

Sport is an opportunity to be your best. We want to help you achieve that. Find out why the top universities, national, Olympic and professional teams rely on Athlete Assessments to get ahead and stay ahead.

Welcome to Athlete Assessments

 Our Mission: Performance Through People

Valuing the ‘people side’ of sport as the primary driver of performance.

Our Core Values & Behaviors

  • LOVE Sport. We follow, live and love sport every day.
  • WORK ethic. We have enthusiasm towards our work and want to make a significant contribution. We do what we say we will do and deliver on time.
  • High PERFORMance attitude. We are committed to excellence. We believe 0.1% matters and makes the difference.
  • SERVE our clients. We strive to add value in all that we do. We prioritize having exceptional relationships and respect confidentiality.
  • TEAM driven. We strive to be the best person for the team.
  • Learn and GROW daily. We thrive in a changing environment.

LOVE  |  WORK  |  PERFORM  |  SERVE  |  TEAM  |  GROW

Performance through People.

Meet our Team!

Bo Hanson
Bo HansonSenior Coaching Consultant

After a successful career in sport including four Olympics and three Olympic Medals, Bo co-founded and developed Athlete Assessments. Bo now focuses on Directing Athlete Assessments, Coaching Consulting, Training and Presenting.

In 1992, at just 18, Bo Hanson became Australia’s youngest rower to compete at the Olympics. Bo went on to win bronze medals at the 1996, 2000 and 2004 Olympic Games. During his Olympic career, Bo Hanson studied at the University of Technology Sydney and began his 15 years of experience in corporate training, development and facilitation.

Utilizing the learning experiences from four Olympics and his training and development qualifications, Bo founded Athlete Assessments, with the aim to enable athletes, coaches and sports organizations to achieve peak performance.

Almost a decade on, Bo has worked with more than 22,000 individuals in sports organizations including coaches, athletes, and sports administrators. This work has spanned over 40 different sports and several countries.

Bo has spoken at more than 100 International Sporting Conferences on topics critical for coaches of all sports to understand.  At the core of these presentations is the philosophy that building self-awareness enables people to develop productive relationships with those around them. Bo specifically discusses a modern approach to coaching and leadership, how to create improved team performances and how to use behavioral profiling to achieve sustainable success. With his practical experience from working with more than 700 teams, Bo discusses the behaviors of the best teams and identifies how to prevent your program from being derailed by “people issues”.

Bo is highly educated and accredited in the use of DISC Profiling, Emotional Intelligence (Emotional Competence Inventory 360), the Myers Briggs Personality Type Indicator plus several other personality and behavioral modelling tools. However, Bo has chosen to focus his work on DISC Behavioral Profiling and has developed the world’s only sporting version of DISC for use with Coaches, Athletes, Sports Managers and Officials. This sport specific behavioral awareness tool has consistently helped clients improve their performances on and off the field.

Read more about Bo Hanson

Liz Hanson
Liz HansonClient Director

As Client Director at Athlete Assessments, Liz looks after key clients and consultant relationships as well as manages marketing and new business development. Her slogan is ‘when our clients are successful, we are successful too’.

On the surface, Liz Hanson has an unlikely background for a career in sport. As a self-confessed ambitious workaholic, Liz graduated with an Honors Degree in Accounting and Finance while working full-time and was awarded the prestigious University Medal for receiving the highest academic marks. Her professional career started in investment banking, working in Australia, Asia and South Africa as a specialist in the Mining and Resources sector.

From investment banking, she became the youngest ever General Manager of Finance for the global gas and engineering company BOC Gases and it was within these predominantly male environments that one of Liz’s true passions emerged. Liz co-founded Xplore, a leadership development company for women, which grew into the leading provider of its kind within Australia. After selling out her ownership in Xplore in 2006, Liz joined her husband’s growing business, Athlete Assessments.

Now the Client Director at Athlete Assessments, Liz looks after their key clients and consultant relationships, as well as manages marketing and new business development. Her slogan is ‘when our clients are successful, we are successful too’. Athlete Assessments is best known for its athlete and coach profiling, and team dynamics consulting, and is a leader in coach education and sport management professional development.

Liz continues her long-term involvement with the Alliance of Women Coaches and is a faculty member of the NCAA Women Coaches Academy. These opportunities bring together Liz’s two passions of sport and the leadership development of women.

Sport is a massive part of Liz’s life both professionally and personally. As a 100m age champion hurdler and sprinter, Liz’s High School Track & Field team ended a 60 year drought by winning the most prestigious Girls’ High School Championship in their State. Liz also has a black belt in Taekwondo, is the Under 8s Surf Sports Coach at her local surf club, is a volunteer youth Coach in basketball, ran her first marathon in 2000 and her second (and last!) in the 2014 New York Marathon. Her proudest sporting moments have not been her own, instead she counts cheering on her husband to win medals at three of his four Olympics as the most special times.

Laren Dyer
Laren DyerHead of Operations

Laren Dyer has been an important member of the team at Athlete Assessments since 2013. One of his key responsibilities is client administration and support, for which he takes enormous pride in providing first-class client service. He is entrusted to look after clients such as University of Michigan, University of Florida, University of Notre Dame, University of Washington, the National Rugby League, the Australian Rugby Union and Touch Football Australia, to name a few. With a Bachelor of Commerce and four years business experience at Athlete Assessments, he is dedicated to ensuring your experience with us is exceptional. As a keen golfer and first-grade cricketer, he understands the commitment involved in elite sport.

Abby Kay
Abby KayHead of Marketing and Design
The quality of Abby Kay’s creative design is evident from the feedback we receive from clients about her ability to engage, inform and educate through visual presentation. With four years at Athlete Assessments and over eight years creative design experience, she has an extensive portfolio of workbooks, manuals, games and learning resources, magazines, webpages, videos, marketing brochures, infographics and other materials. Her ability to understand a design brief and create a relevant and easy to understand outcome is exemplary. Not only is she a creative talent, she is also a dream to work with. As a competitive body sculptor, she also has phenomenal discipline to ensure only the highest quality results.
Jay McCracken
Jay McCrackenConsultant and Facilitator

Jay McCracken joined the Athlete Assessments team in 2017, making an immediate and valuable impact. A rising star in the coaching ranks of elite basketball, Jay’s worked with some of the top professional and semi-professional basketball teams in Australia.  Importantly, he’s also coached state development teams and junior representative programs, his results are a direct reflection of his coaching ability and professionalism. It’s rare to find someone with his balance of strong technical skills, credibility and capacity to engage at this stage of his career.  The energy Jay brings to the workplace and sporting domain is contagious and exciting. He maintains his coaching roles while working as an integral member of the Athlete Assessments team and continuing his formal education. With a Bachelor of Sport and Exercise Science including a specialization in Coaching Science and Performance Enhancement already secured, Jay is underway with his Master’s degree. As a coach and a member of the Athlete Assessments team, Jay knows and demonstrates daily, the level of commitment and high standards it takes to be successful in elite sport.

Darryn Dyer
Darryn DyerAssistant Business Manager
With five years’ industry experience and a background in logistics, Darryn joined Athlete Assessments in January 2017 as our assistant accountant and business manager. While currently completing his Bachelor of Business (Management & HR) at the University of the Sunshine Coast, his previous experience has sharpened his eye for detail, commitment to quality and exceptional process. Darryn makes a valuable contribution to our organization while also being a great person to work with. An avid cricketer, squash player and golfer, sport is a significant part of his out-of-work life too.

 

 
Our History

 

Athlete Assessments started with Bo Hanson, an Australian rower who competed in four Olympic Games, and won three bronze medals.

Towards the end of his Olympic career Bo searched for a way to understand his behavior and how it related to his training, racing and performance results. This led Bo to extensively study DISC behavioral theory, the Myers Briggs Personality Type Indicator, Emotional Intelligence and Neuro Linguistic Programming (NLP). Bo learnt about his strengths, how to use them more often, and how to improve upon his limitations. DISC Theory enabled Bo to understand his fellow crew members and how to build more productive and fulfilling relationships with them.

Thanks to his understanding of DISC and behavioral profiling, Bo found the latter stages of his rowing career were the most successful and enjoyable years he spent in rowing.

Prior to retiring from his competitive career in 2004, Bo became an expert in DISC behavioral theory and application. At that time the DISC model was most relevant to those in the business world, and whilst it was somewhat useful to Bo as an athlete, he observed that it was not designed to really meet the specific needs of sport.

about athlete assessments

1996 Atlanta Olympics – Men’s Quad Scull, Medal Presentation (Bo Hanson far left of picture)

So, together with a team of passionate experts including sports Coaches, IT developers and other DISC accredited professionals, Bo developed the AthleteDISC Profile and founded Athlete Assessments in 2007. In doing this, Athlete Assessments gave athletes around the world the first sports specific version of DISC theory and behavior profiling.

Because athletes and Coaches have different needs, the CoachDISC Profile, a similar tool specifically for sports Coaches, followed in early 2009. After many requests from clients, in early 2011 the Sports ManagerDISC was launched as the latest professional development tool specifically for sports managers and administrators.

In late 2012 Athlete Assessments launched their Performance Review Services for Coaches, Athlete Leaders and Sports Managers. This included the development of the Athlete Assessments Coach 360, Sports Manager 360 and Athlete Leader 360.

 
Our Goals

 

about athlete assessmentsAthlete Assessments was created to provide behavioral profiling tools for athletes, Coaches, and sports administrators so they could improve performance and realize their true potential.

Athlete Assessments wants to help athletes enjoy their sport as much as possible. So much enjoyment in sport comes from making small improvements to your performance. If this means you win more races or games, then that’s a bonus.

For Coaches, Athlete Assessments recognizes the incredible contribution every Coach can make to the lives of the athletes they look after. Not only are Coaches mentors and role models who shape young athletes’ commitment to and enthusiasm for a sport, Coaches impact athletes’ whole lives outside of sport as well.

We also recognize that much of a team’s success relies on the best team management and administration. We also provide professional development specifically for sports managers and administrators. Often, all of the focus is on the Coaches and athletes and the very people that provide all of the support and service to this group miss out on their own professional development. We are working to change this.

Athlete Assessments is passionate about striving for greater sporting performances and the on-going development of sport, Coaches and athletes. That’s why we are also passionate about the importance of profiling in sport today.

Engaging our services sends a strong positive message to your Coaches and teams that they are respected and valued, and their organization wants to support them in being the very best they can be.

Our goal with this website, whether you use our profiles or not, is to provide Coaches, athletes, and administrators with an excellent resource to support their development. That’s why we have such an extensive articles and video resources section and provide free Newsletters. We absolutely pride ourselves on providing relevant and useful information.

Few things are more inspiring than to see athletes improving themselves. Please join us in this exciting journey.

At Athlete Assessments, we’re here to provide you with excellence in service and here to help you be your best.  If there is anything we can assist you with, please Contact Us.