Welcome to
Athlete Assessments
One of the great things about elite sport is that it’s acutely measurable. Whether it’s race results or the scoreboard, the outcome is always clear. At Athlete Assessments, we know what drives those results – equipment doesn’t win championships, people do.
Our Success
The People Side
An enormous effort is required to achieve successful results and numerous elements contribute. A critical component is our area of focus – the people side.
We specialize in helping our clients create and sustain winning results by providing a range of performance tools including DISC behavior profiling, performance reviews, and relevant and useful resources. Each has a unique focus on sport and achieving winning outcomes.
We’re incredibly proud of our existing track record helping clients get the people side of sport right.
Ultimately, our success is measured by our client’s results. In early 2025, Athlete Assessments celebrated 18 years in business. Much has happened in sport over the last two decades, but what hasn’t changed is the need to constantly focus on the elements that deliver top performances.
Performance through people
Valuing the ‘people side’ of sport as the primary driver of performance.
Our Match Winning Qualities
In 2025, we redefined our core values (or ‘Match Winning Qualities’ as we like to call them) to ensure they are shared by and resonate with all members of the Athlete Assessments team. These values continue with our team through 2025.
Being aligned means that we are working together towards a common goal, moving independently in the same direction, yet connected. We have shared goals with clarity and purpose, ensuring that individual’s strengths and efforts contribute to our common vision. Alignment does not require uniformity but a mutual understanding of direction and collaboration. It is a continuous process of awareness, adapting, and ensuring that our actions support our purpose, goals, and the needs of our clients.
To be invested is to commit wholeheartedly to our work, team, and clients, and to live high-performance every day. We demonstrate this through our care, effort, and persistence in delivering our exceptional standard of work, going beyond to create genuine value, continuously striving for growth, and long-term success. Investment also carries the expectation of a return, whether through professional development, outcomes, or strengthened relationships.
Impactful is the meaningful and lasting effect of our work, driven by deliberate actions, ambitious standards, and the choice to make a difference. It is about creating positive change, exceeding expectations, and ensuring our contributions lead to real progress. True impact is measured not just by effort but by the results and growth we achieve and making a difference in the lives of our clients, team, and community.
Our Goals
Athlete Assessments was created to provide a suite of behavioral profiling tools for athletes, coaches, and sports administrators to improve performance and reach their true potential. Engaging our services sends a strong positive message to your people that they are respected and valued, and their organization wants to support them in being the very best they can be. Our goal is to provide coaches, athletes, and sports administrators with excellent resources to support their development. Few things are more inspiring than to see others improving themselves. Please join us on this exciting journey in elite sport.
Our History
Athlete Assessments was founded by Bo Hanson, four-time Australian Olympian and three-time Olympic bronze medal winner in rowing. Prior to retiring from his competitive career in 2004, Bo became an expert in DISC behavioral theory and application. At that time, DISC profiling was most relevant to those in the business world. While it was useful to Bo as an athlete, he observed that it wasn’t designed to meet the specific needs of sport.
Working with a team of passionate experts including sports coaches, IT developers and other DISC accredited professionals, Bo developed the AthleteDISC Profile and founded Athlete Assessments in 2007. This was followed by the release of the CoachDISC Profile in early 2009 specifically for coaches and trainers, and the Sports ManagerDISC Profile was launched in 2011 as the latest professional development tool specifically for sports administrators and other sports professionals.
Over the last decade or so, Athlete Assessments has continued to innovate and extend on their portfolio of services and products available, and made them available in other languages such as Japanese and Hungarian. Athlete Assessments now works with some of the top sport psychologists, consultants, teams and coaches, university programs and sports organizations. Our client list reflects the quality work we do and the results we achieve with them.
Meet the Athlete Assessments Team!
We believe in the power of people and what we can achieve together when we are connected, contribute and go beyond. We are proud to introduce our exceptional team to you.
Global Perspective with a Personal Connection
While we’re based in Australia, a large part of our work is in the USA and around the world. Our global perspective means we’re continually looking at how we can improve your performance on a world stage, with world-class resources.
We utilize cutting edge programs and methodology in line with developments in sporting culture to give our clients the competitive edge.
At the end of 2019, we relocated our headquarters from the Sunshine Coast to Brisbane to be closer to our clients, the international airport and support services. We strive to maintain a personal connection utilizing developments in technology to deliver seminars, training and an exceptional level of customer service.
We’re unrivaled in our field to make sure you’re unrivaled in yours.
We work with...
Find out where it all Began
From Boat To Business
A personal insight into how 4x Olympian Bo Hanson and CEO Liz Masen grew their sports business from an unexpected beginning…
Different Clients, Tailored Services
Athlete Assessments' DISC profiles are used around the world by different sports professionals in different ways. Learn more about the application and results achieved.
Sport Psychologists + Consultants
As a successful sport psychologist or performance consultant, your clients rely on you being the best in your field, so they can be the best in theirs. This means knowing the true determinants of success and having access to the tools and assessments that make the most impact when it comes to improving performance. Athlete Assessments works with some of the very best sport psychologists and consultants, worldwide. Find out how you can join this unique group and use our assessments with your clients.
University Academics in Sport Management, Coaching + Sciences
In today’s competitive world, great technical ability is assumed. What differentiates the most successful sports professionals is their ability to navigate the people side of sport. Whether you teach sport management, sport coaching, sport and health sciences or sport psychology, provide your university students with the skills which differentiate them when they enter the competitive sports industry. Athlete Assessments’ University Academic Program includes everything you need to seamlessly integrate this into your class syllabus. Find out more about how to further enhance your students’ experience and future success.
Sports Coaches + Elite Teams
Where so many other factors in high-performance sport are very similar, managing the ‘people side’ well differentiates the mediocre and truly great. This program is all about making DISC Profiling effective in practice and competition – and importantly, getting results now and into the future! Commit to taking your coaching and team performance to new heights.
Leadership + Professional Development
Leadership deeply affects teams, it impacts whether the team wins or loses, whether people are loyal to the program or leave, and overall how much people enjoy their sport. And yet professional development and leadership training is often neglected or not given the time and resources it needs. Whether you’re updating an existing program or launching a new initiative, Athlete Assessments’ DISC Profiles can further enhance your program. Find out how your professional development and leadership training can be transformed.
