Hello and a belated welcome to 2019 (how is it mid-March already?)! We’ve made our latest newsletter worth the wait as we focus on athlete accountability, leadership, coach development, academic excellence and much more. Read on for insights into what some of the most outstanding individuals in high performance sport are doing.



Coxswain Leadership Camps – Champion Creating Future Champions
Mary Whipple, who won three Olympic Medals, two Gold and one Silver, plus five World Championships, knows exactly how to achieve extraordinary results. As coxswain to the serially successful USA Women’s Rowing Eight, she was responsible for driving her crew across the line in first position, multiple times. Now, she shares her knowledge at her Coxswain Leadership Camps. Learn strategies and skills that win on the water, in life beyond the boat, and proven strategies to turn your competitors into champions. Read on to benefit from Mary’s personal insight.


Cumberlands’ Commitment to Coach Development
The University of the Cumberlands is deeply committed to the all-round development of its student-athletes. That commitment compelled a multidisciplinary team from within the University to design and deliver a professional development workshop for 36 of its coaches. The self-awareness and interpersonal skills that were the focus of the workshop gave them an even greater capacity to reach and impact their student-athletes on and off the field. Read about this successful coach development program now.


Accountability Key to Championship Form
After a stellar playing career that included 4 consecutive NCAA Tournament appearances, Kristi Stefanoni, Head Coach of the UMass Softball Program, has solidified her position as a stellar coach with the title of 2018 Atlantic 10 Coach of the Year. Last year, Coach Stefanoni led the Minutewomen to their 24th regular-season title with a perfect 21-0 mark in league play. Stefanoni credits the program’s prenominal success to the Minutewomen’s consistent commitment to exceptionally high standards and a level of personal accountability that drives both student-athletes and coaches to deliver every day. Learn how Coach Stefanoni prepares her athletes for high pressure matches and motivates high-level performance. Read Kristi’s story here.


Academic Excellence in Sport Industry Collaborations
Writing ranked #1 in the world next to your name is a rare honor. Writing it 2 years in a row means that you understand how to get it right, you’re an innovator and you stay at the forefront of your field. Loughborough University, the #1 University in the World for Sports Related Subjects, gets teaching the business of sport right. Dr. Steve Swanson, Director of the Sport Business and Leadership program at Loughborough University London is an author, former professional basketball coach, industry professional and sport business academic. In this article he shares his thoughts on the impact of the number one ranking, the importance of industry experience, leadership and the similarities between coaching and the classroom. Read more now.


The Coaching Connection
Sport Psychologist and Mental Performance Coach, Dr. Ed Garrett or Dr. G. as he’s known, explains the link between the coaching connection and behavioral types. His simple explanations and situation-specific examples make the process easy to understand and his suggested solutions will have an immediate impact on your coaching. In this article we share some of his advice and professional evolution. Read more.


Equipping Athletes to Evolve
When we think CrossFit, gyms and performance coaching, most people immediately think physical, but Mental and Fitness Performance Coach, Jared Cohen, is achieving exceptional results using mental strategies in combination with physical improvement. Cohen is passionate about guiding people to become better learners so they can develop their own talents and discover their potential. Discover how he utilizes the fundamentals of performance psychology and self-awareness to put his athletes in a position to thrive under pressure. Find out more about Jared Cohen now.


Athlete Assessments’ First Team Day for 2019
Every team needs to set aside time to re-connect, review goals and revisit values. Athlete Assessments is no different. Our first Team Day for 2019 saw us rock climbing, getting to know each other a little better from a DISC perspective and making some tough “Decisions” over a lunch menu! Gain insight into how we run our team by taking a look behind the scenes in this article. Read on!


5 MINUTE VIDEOS

Talking Team Culture
Every team has a culture, some cultures support high-performance while others simply grow around dominant personalities in the team. In this video, Bo Hanson simplifies the dialogue around culture in sport with a succinct definition of the term. He describes what culture looks like, and how to identify it in the sporting context. Watch it now.

Talking Toughness
Does your program breed toughness in your team? In this concise video, Bo Hanson simplifies the dialogue around toughness in sport by providing a short definition of what we mean when we talk toughness. He describes what tough athletes look like, and the ways in which this attribute can separate and elevate performance. Hanson also presents effective strategies for athletes to utilize when they need to rely on their toughness and how to perform at their best when it matters the most. Watch the video now.


WHAT’S NEW AND WHAT’S ON?

Meet our Newest Team Member at Athlete Assessments
TYLAH KING
We were so impressed when we met Tylah (through a client introduction) that we created the role especially for her to join our team. She embodies all of the attributes we want and that can be hard to find. She’s aligned with our corporate values, immediately built strong working relationships with our team and we are excited about her future with us. A recent graduate of the renowned University of Pacific, she was a fierce competitor on the court, and off the court achieved exceptional academic results. Meet Tylah!

Athlete Assessments DISC Compatibility Report and Career Compatibility Report
WATCH THIS SPACE!
Athlete Assessments is always chasing the 0.1% improvements. We have recently been working on two exciting new development tools that will be launched shortly to assist our clients in creating sustained success in their programs, and life after sport. Our two new reports are compatible with each of the AthleteDISC, CoachDISC and Sports ManagerDISC Profiles, and we will help you to implement exciting system features and reports. Get a sneak peek now!

2019 Women’s Basketball Coaches Association Convention
Women’s Basketball Coaches Association Annual Convention, April 4 – 7, 2019, Tampa, Florida
Are you heading to Tampa for the 2019 Women’s Basketball Final Four? We are too and will also be attending the WBCA Annual Convention. During the days, coaches have the opportunity to learn from exceptional speakers, grow their skill base and connect with their peers to review their season and set themselves up to perform in the year ahead. Bo Hanson will be presenting one of the Learning Labs and Athlete Assessments will also have their exhibit in the market place. We’ll see you there!


AND HERE COMES THE PITCH…
We appreciate those of you who have made it to this part of our newsletter. If you love what we do and want to achieve your best, there are several ways you can consider working with us:

  • Are you a sport psychologist or performance consultant and inspired by our articles about Jared Cohen and Dr. Ed Garrett? You too can take your consultancy to the next level and achieve great success. As a top consultant, your clients rely on you being the best in your field, knowing the true determinants of success, and having access to the tools that will make the most impact when it comes to improving performance. Athlete Assessments’ DISC Profiling is the tool you need to help your clients realize their full potential. Find out more about Athlete Assessments’ Consultant Program now.
  • Our Team Programs are still our foundation service and what is most in demand with our coach clients – Kristi Stefanoni is a great example. Team building isn’t an event, it’s a process and it’s exactly why our Team Programs include staged development. We work alongside your coaches and team to ensure they get the most value from our work together, and most importantly, get results. With a client retention rate of 96%, alongside an impressive track record of National Championships, if you don’t already know about our Team Programs, find out today!
  • It’s no coincidence that the Number 1 Sports Studies University in the World is one of our clients (see the article about Loughborough University above). Did you know Athlete Assessments’ DISC Profiles are used in the classroom at many of the top universities within their Bachelor and Master’s programs in Sport Management & Leadership, Coaching and Sport Psychology? Our Academic clients know that the success of their students reflects the success of their program, so they focus on providing their students with the skills that will differentiate them within a competitive sports industry. Find out more about the Athlete Assessments Academic Program.
  • Looking for fun team bonding activities this summer? Consider our DISC Card Game! It has unlimited ways to be played to help build self-awareness, understanding of others, improve communication and build relationships. Find out about our DISC Card Game today!
  • Developed initially as a support service to assist our existing clients with developing mental toughness in their athletes, the Athlete Tough Program has grown to be a stand out, stand-alone product. The Workbook is written in plain English and is highly illustrated to keep your athletes engaged, while the video series makes it easy for coaches to implement. Find out for yourself why so many coaches love the Athlete Tough Program and read what they have to say.
  • Are you thinking about your Summer Camps? Need a way to differentiate yours from all of the other choices young athletes have? Follow multiple Olympic and World Champion Mary Whipple to make your elite camp stand-out from the rest whilst adding exceptional value to your campers’ overall experience. Athlete Assessments has an Elite Sports Camp service that you need to be aware of.

Inspirational YouTube Video
On the theme of celebrating International Women’s Day this month, we thought this inspirational video would inspire you too. We’ve also included another favorite video which shows just how important it is to be your best self, and then, be better. Watch them both now!


Quotes to Inspire You
And we’ll leave you with our popular quotes section of our newsletter!

Falling down is a part of life.
Getting back up is living.

Jose N. Harris

Celebrate what you’ve accomplished, but raise the bar a little higher each time you succeed.
Mia Hamm

Discomfort is the currency of success.
Brooke Castillo


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As always, if there is anything we can assist you with, we’re absolutely dedicated to providing exceptional value and service so please feel very welcome to get in touch.

My very best,
Liz Hanson and the Athlete Assessments Team



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At Athlete Assessments, we’re here to provide you with excellence in service and to help you be your best. If there is anything we can assist you with, please Contact Us.

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