DISC Profiles for Sport

The sporting environment is one of the most demanding and competitive arenas. To be the best you need to be equipped with the best possible resources, the leading performance tools and looking after your most important asset, the people. DISC Profiling is the key to getting the ‘people side’ right in sport.

When so many other factors in sport are very similar, it is how well the ‘people side’ is managed that differentiates the mediocre from the truly great. DISC profiling builds the self-awareness you need as a Coach, an athlete or sports professional, to take your performance to the next level. To get ahead and stay ahead. Use it to develop your emotional intelligence and understand how to consistently achieve your best results as an individual and with others. Athlete Assessments’ DISC profiles use proven techniques based on decades of behavioral research and are created and used specifically for sport.

The distinguishing factor of the most successful people in sport is their constant pursuit for the competitive edge, in themselves and those they work with. They value the importance of communication, how well people work together and consistent personal and professional development. They focus in this area as they know it results in the best outcomes and ultimately winning. While often dismissed by others as the ‘soft side’, getting it right on the ‘people side’ results in the highest performances being achieved.

DISC for Coaches

Top Coaches constantly pursue the competitive edge.

DISC for Athletes

Consistently produce your best when it matters the most.

DISC for Managers

Improve communication, working relationships and ultimately results.

What is DISC?

DISC’s primary purpose is developing self-awareness and providing a framework to understand, then build effective relationships with others. Why is this important? Because in sport, what differentiates the best is never just physical or technical ability. Instead, it is who has the best mental, emotional and relationship skills. (The 2008 Olympic Study showed the top factors contributing to medal and PB performances, were a strong Coach-athlete relationship, and a high level of athlete self-awareness.) As Joe Gibbs said: “You don’t win with X’s and O’s. What you win with is people.” DISC Profiling is the fastest and most effective way to develop the ‘people side’ of sport. DISC Profiling provides practical strategies to improve performance through:

  • Developing self-awareness  
  • Effective communication
  • More productive relationships
  • Tailoring coaching, and
  • Identifying how each person contributes their best.

Its applications range from improving team effectiveness and interpersonal relationships, to leadership development, to recruitment and professional development plans.

5 things you need to know about DISC in Sport 

  1. DISC focuses on behavior which is how someone prefers to act and what they do, rather than personality traits. Behavior is flexible, personality is not. We never ask an athlete to change their personality, but Coaches constantly ask athletes to adjust their technique or what they do.
  2. At its core, DISC is a simple four-quadrant model. This is critical in sport as it allows Coaches and athletes to quickly understand, remember and use. Yet, you can also delve much deeper into its theory and application to truly master this area of expertise. (Personality tests are psychometric assessments. They are more complex and require extensive training to administer and work with. Also most are only developed for business, not sport.)
  3. There is no right or wrong, best or worst DISC Profile. We have profiled many of the world’s best and see no pattern for who is more or less successful based on their DISC style.
  4. Your aim is never to ‘improve’ your DISC Profile. Instead, the focus is on developing self-awareness, knowing what works for you and what doesn’t, and ultimately knowing what behaviors will produce the best results as an individual and when working in a team. This is the key to high performance and leadership.
  5. DISC was first developed in the 1920’s and because it was never copyrighted, it has been continually developed, extended and improved on since. As a result, DISC is the most valid and reliable tool available.

The DISC Model Explained

DISC measures a persons degree of Dominance, Influence, Steadiness and Conscientious behavior. Everyone has their unique level of each in the context of their role in sport. (Other profiling tools say you are this or that. DISC measures as a scale which is more accurate and useful; and allows rapid comparisons to be made.)


The four-quadrant model explains the behavior of people with high degrees of D, I, S and C. For example, someone with a high level of Dominance is direct and faster-paced (x-axis); guarded and goal focused (y-axis). In contrast, someone who has a high level of Steadiness is indirect and slower-paced (x-axis); open and relationship oriented (y-axis).

Conflict can occur with people of different DISC styles due to their conflicting priorities (the y-axis, task/goal vs relationship/people focus) and/or their pace (x-axis, slower vs faster).

Athlete Assessments’ DISC Profiles

Athlete Assessments’ DISC Profiles are specifically tailored to sport. Each assessment includes a 12 minute online survey and results in a personalized DISC Profile Report (with summaries for easy use). It details the individual’s personal style, strengths, limiting behaviors, communication preferences and the environment they perform best in.

For Athletes & Players – the AthleteDISC ProfileDISCathlete

Get practical strategies that will help you coach athletes based on their individual needs. Know the behaviors that produce their best performances for greater consistency when it counts the most. Help your athletes build self-awareness to make improvements and take greater responsibility for their behavior on and off the field. Find out more!

Click here to view a sample AthleteDISC Report

DISCcoachFor Coaches – the CoachDISC Profile

The distinguishing factor of great Coaches is their constant pursuit for the competitive edge both in their athletes and themselves. Coaches will better understand their coaching styles (and their fellow-Coaches’ and staff) and find new ways to further improve their coaching and communication with athletes and others. Ultimately, this results in increased success! Find out more!

Click here to view a sample CoachDISC Report


For Sports Administrators & Professionals – the Sports ManagerDISC Profile

Provide your people with a comprehensive understanding of themselves and those they work with. It quickly improves communication, working relationships and ultimately results. Use with recruitment as a foundation for professional development plans or part of a team building exercise. Find out more!

Click here to view the sample Sports ManagerDISC Report

The 360 Observer Feedback – Optional Extra DISC Profile Tool

The 360 Observer Feedback tool provides you with the perfect opportunity to celebrate what you’re doing well, whilst helping seek key areas of development. That is why all Athlete Assessments’ DISC Profiles have the capability to convert into a 360 Observer Feedback tool (at no additional cost). This tool enables you to invite those around you to share their insights into how they perceive your behavior within your sporting environment. 360 Observer Feedback was developed to take advantage of the range of benefits gained from quality feedback, from improving performance to reducing coach, player and support-staff turnover.

DISC Profiles for SportDISC Career Management Report (Optional extra at no additional cost)

Whether you are a student-athlete looking to enter the workforce or a retiring professional athlete, this additional Report assists our clients in finding long term future prospects after sport. The DISC Career Management Report is an additional nine page report that accompanies any of the above DISC Profiles and is designed to contribute to future career planning and success. Find out more!

Click here to view a sample Career Management Report

WATCH THIS SPACE – DISC Compatibility Report and Career Compatibility Report

Athlete Assessments is always chasing the 0.1% improvements. We have recently been working on two new exciting new development tools that will be launched shortly to assist our clients in creating sustained success in their programs, and life after sport. Our two new reports are compatible with each of the AthleteDISC, CoachDISC and Sports ManagerDISC Profiles, and we will help you to implement exciting system features and reports. Find out more!

Athlete Assessments Team Packages

With our services we do not provide the DISC Profiles and leave you to struggle with the application. Our team packages include DISC Assessments plus importantly, a series of consultations via video conference.  Our goal is to use the information of the DISC profiles to the benefit of your program and coaching and make it is as useful and practical as possible. For Coaches, we use the consultations to distill the information from the Profile reports into coaching strategies that are most effective for the individual athletes and the team overall. Below are our Special Team Packages, if you have any inquiries do not hesitate to Contact Us.

At Athlete Assessments, we’re here to provide you with excellence in service and to help you be your best. If there is anything we can assist you with, please Contact Us.