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Does Behavioral Profiling label people or put them in boxes? 5 Minutes with Bo Hanson

Bo Hanson
4x Olympian, Director, and Lead Consultant

Video Presentation by Bo Hanson, 4x Olympian and Coaching Consultant

Recording in a TV News interview on the ABC, Bo Hanson covers this important question about categorizing people.  Find out whether the use of behavioral profiles such as DISC assessments label people or put them into boxes and if so, how is this used for significantly positive results rather than negative outcomes.

Now you can see other Q&A videos, submit your own question below or return to the beginning of our video section.

Does Behavioral Profiling label people?

  • Yes, but it is not who you are, it’s how you behave in a specific context
  • People have behavioral patterns and are much more complex than just a D, I, S or C
  • Knowing a persons profile enables you to take advantage of their strengths and be aware of their limitations

Get Your Questions Answered

Athlete Assessments has a series of videos in which Bo Hanson answers questions we receive from our clients and contacts. The most interesting topics are covered from a wide range of issues.  Benefit from these insights and you are also very welcome to submit your question too.


Athlete Assessments’ DISC Profiles

Athlete Assessments’ DISC Profiles are specifically tailored to sport. Each assessment includes a 12-minute online survey and results in a personalized DISC Profile Report (with summaries for easy use). It details the individual’s personal style, strengths, limiting behaviors, communication preferences and the environment they perform best in.

For Athletes & Players – the AthleteDISC ProfileDISCathlete

Get practical strategies that will help you coach athletes based on their individual needs. Know the behaviors that produce their best performances for greater consistency when it counts the most. Help your athletes build self-awareness to make improvements and take greater responsibility for their behavior on and off the field. Find out more!

Click here to view a sample AthleteDISC Report


DISCcoachFor Coaches – the CoachDISC Profile

The distinguishing factor of great Coaches is their constant pursuit for the competitive edge both in their athletes and themselves. Coaches will better understand their coaching styles (and their fellow-Coaches’ and staff) and find new ways to further improve their coaching and communication with athletes and others. Ultimately, this results in increased success! Find out more!

Click here to view a sample CoachDISC Report


DISCmanagerFor Sports Administrators & Professionals – the Sports ManagerDISC Profile

Provide your people with a comprehensive understanding of themselves and those they work with. It quickly improves communication, working relationships and ultimately results. Use with recruitment as a foundation for professional development plans or part of a team building exercise. Find out more!

Click here to view the sample Sports ManagerDISC Report


DISC Profiles for SportDISC Career Management Report (Optional at no extra charge)

Whether you are a student-athlete looking to enter the workforce or a retiring professional athlete, we are proud to release a new service that assists our clients in finding long term future prospects after sport. Now, no matter which DISC report you complete, it will be accompanied by a nine page Athlete Assessments’ DISC Career Management Report designed to contribute to your future career planning and success. Find out more!

Click here to view a sample Career Management Report

At Athlete Assessments, we’re here to provide you with excellence in service and to help you be your best. If there is anything we can assist you with, please Contact Us.

Looking to catch up?
You can watch all videos in the 5 Minutes with Bo Hanson series.

You can watch all videos in the
5 Minutes with Bo Hanson series.

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Bo Hanson

Senior Consultant & Director

Bo Hanson’s career within the sport and the business sector spans over 25 years, delivering leadership, management, and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe. Bo was also the winner of the Australian Institute of Training and Development (AITD) 2023 Award for L&D Professional of the Year, for his dedication to L&D and transformational work across various industries.

After a successful career in sport including four Olympics and three Olympic Medals, Bo co-founded and developed Athlete Assessments in 2007. Bo now focuses on working with clients to achieve their own success on and off ‘the field’, and has attained an unmatched track-record in doing exactly this.

Headshot Bo
BoRowing-Atlanta Olympics

Now, watch us interrupt him for a round of quick fire questions.