How to Identify, Understand and Use the DISC Sport Coaching Styles

By Bo Hanson – 4x Olympian, Coaching Consultant & Director of Athlete Assessments

All sport Coaches have a preferred way they like to coach, this is called their “coaching style”. It is essentially the way they naturally behave when they are coaching. When we refer to natural behavior we are referring to the behavior likely to emerge when a sport Coach is not consciously thinking about their approach but is instead, just doing what they have always done. It is similar to an athlete being on autopilot. Just doing, not thinking.

Diving Swimmer

Sometimes this coaching style works well with one athlete and poorly with another or works very well in certain situations but not others.

As we all know, our personality impacts our behavior and as such has a direct impact on our coaching style. However, unlike personality which is relatively stable, a Coach’s style is a preferred pattern of behavior and as such it can be changed or adapted depending on the situation. Most of all though, a Coach’s style can be changed or adapted if they are aware of their style preference and what style will give them the results they need.

Knowing what your coaching style is and being able to change it is critical in order to appeal to the different types of athletes that you Coach and the varying situations you encounter.

 In coaching, one style does not fit all nor all situations.

The coaching styles explained in this article are part of the framework and philosophy of being Athlete Centered. The central philosophy of an Athlete Centered Coach is to meet the coaching needs of their athletes by coaching them in the way they require. This means in using these coaching styles you are trying to adapt your coaching to what your athlete needs most from you and the situation you are coaching in now.

There is no “best” coaching style; however some styles are more appropriate than others for certain situations and depending on the athlete you are using it with.

Using a style that is incompatible with your athlete’s needs results in all-around frustration. For example, you become frustrated as the athlete is not making changes they need to and your athlete becomes frustrated because they don’t completely understand what you are asking of them. They may also feel as though you do not understand them or their needs, and they may start questioning your ability to help them improve. The ultimate result of this is a disengaged athlete and we all know how disengaged athletes behave. Most likely they leave your program or join a competitor.

Even the most experienced Coaches have provided extremely positive feedback on how well this coaching style model works, and most importantly, how effective it is to get results and make coaching more enjoyable.

The Four Coaching Styles

The four coaching styles are reflected in the four difference DISC Styles. These being, Dominant, Influence, Steady and Conscientious.

When determining what style is most appropriate for your athlete, there are two key factors you should keep in mind.

Factor 1: Your Athlete’s AthleteDISC Style

The first factor is the Athlete’s DISC Style, which can be determined by our AthleteDISC Profile Assessment. In basic form, Dominant Style (“D Style) athletes respond well to a Dominant Style Coach. They see credibility in the Coach’s approach when they are spoken to directly, given big picture information, are not asked deep personal questions and have been involved in creating or given a strategy for winning.

(There are many other aspects of D Style athletes, but in brief this is a start of how to coach them and why D Style Coaches can gain success with D Style athletes. They essentially speak the same language. So it goes for the other DISC styles. Like styles coach like styles largely in a way which is appealing to them.)

Watch Bo Hanson speak about How to Coach the DISC Styles.

Factor 2: The Situation

The second factor to consider is the actual situation you are coaching in. For example, do you have an abundance of time (pre-season) or in competition? Does your sport allow you to take the athlete to the sidelines and discuss or do you have to give direct and concise feedback whilst they are still performing the sport? All these factors influence your choice of coaching style.

Using the D Style (Dominant): If you have limited time and need to only give vital information then a Dominant Style (direct and task focused) approach is likely to deliver better outcomes.

Using the S Style (Steady): If you have a lot of time and can have a one on one conversation, a Steady (indirect and relationship focused) Style may be useful.

Using the I Style (Influence): You also may need to use an Influence Style if the situation you are in sees you needing to find some unique way to re-engage (inspire or provide motives) your athletes during a tough practice.

Using the C Style (Conscientious): A Conscientious Style is useful when the situation requires a detailed set up of a drill or practice session, prior to the athletes arriving. In addition, the Conscientious Style also works well when you want your athletes to work a challenge out for themselves. In this C Style, you try not to be Dominant (directive and giving guidance and instructions), rather let the challenges emerge within the environment you created and watch with only occasional input how your athletes solve their own problems. This is a common approach with more experienced athletes or any athletes who have a higher skill or knowledge level on the activity they are performing.

There are so many different situations and they cant all be listed here. Our article “Do Athlete’s Know How They Need to Be Coached?” features an example of a real coaching interaction and how you can transition between the four Coaching Styles to get the best result out of your athletes.

One way to consider what approach is going to be useful is to weigh up the degree of relationship or people focus and the task or technical focus the situation and athlete requires from you.

In the below model shows how an athlete could progress through the required coaching styles given certain scenarios.

In the above diagram, from the athlete’s needs perspective, the amount of technical instruction they require increases along the horizontal axis and the amount of relationship/motivational needs increases up the vertical axis. This is delivered by the style of coaching. Essentially, this is when each style works best:

Dominant Coaching Style: High technical needs AND low relationship needs.

Steady Coaching Style: High technical needs AND high relationship needs.

Influencing Coaching Style: Low technical needs AND high relationship needs.

Conscientious Coaching Style: Low technical needs AND low relationship needs

The Dominant Style

In a nutshell:

  • A “D Style” Coach is highly directive and decisive. They guide the athlete with clear and concise instructions, monitoring and correcting as progress is made.
  • The athlete requires high technical instruction but has low relationship/motivational needs.
  • D Style coaching works well with novice athletes (who lack skills and need direct instructions), athletes learning a new position or changing into a new sport entirely, who are motivated and enthusiastic.
  • Examples of situations when the D Style of coaching is appropriate are when vital information needs to be given urgently, where the setting and driving high standards is necessary, when time is limited or when decisive action is needed.

Read more about the Dominant Coaching Style in our dedicated article.


The Steady Style

In a nutshell:

  • A “S Style” Coach uses two-way communication, listens well, asks their athletes lots of questions rather than providing direct instructions and encourages their athletes to take an active role in their development. They guide their athletes technically, while providing emotional support.
  • The athlete requires high technical instruction AND has relationship/motivational needs.
  • S Style coaching works well with athletes with some level of technical skills who may need emotional support for any set-backs they may face in the everyday progress of their sport.
  • Examples of situations when the S Style of coaching is appropriate are when more collaboration is needed, when there is more time and no urgency, in times of developing teamwork, for one-on-one interactions or when a sense of security and acceptance is needed.

Read more about the Steady Coaching Style in our dedicated article.

The Influencing Style

In a nutshell:

  • An “I Style” Coach delivers encouragement, brings energy, is highly interactive and provides motivation to their athletes.
  • The athlete requires low technical instruction but has high relationship/motivational needs.
  • I Style coaching works well with athletes who are displaying correct skills and technique but require more supportive and encouraging coaching to help them feel confident about their sporting performance.
  • Examples of situations when the I Style of coaching is appropriate are when the environment needs a burst of energy or to provide variety, the situation calls for a highly motivational pep-talk or half-time speech or when morale is low but athletes’ skill levels are high.

Read more about the Influencing Coaching Style in our dedicated article.


The Conscientious Style

In a nutshell:

  • A “C Style” Coach creates a well structured plan and environment so the athlete has the tools, program and necessary instructions to execute the drills or practice session with a minimum of Coach intervention.
  • The athlete requires low technical instruction AND has low relationship/motivational needs.
  • C Style coaching works well for athletes who are both technically proficient and confident in their own abilities.
  • Examples of situations when the C Style of coaching is appropriate are at the beginning of the season when planning needs are high, to explain a detailed and complicated training drill, when things within the team are going well and the Coach needs to keep things well-organized and flowing or when dealing with higher experienced athletes with strong technical and emotional standing.

Read more about the Conscientious Coaching Style in our dedicated article.

Your Preferred Coaching Style and Making Adaptations

As your athletes become more competent and experienced, exceptional coaches adapt their coaching to match. Hopefully your athlete reaches the stage where they require the Conscientious Style where they take responsibility for their performance. However it is important that you continue to monitor both their technical skill level and their emotional levels and adapt your coaching style as appropriate.

Watch Bo Hanson speak about your Natural Coaching Style and Making Adaptations. 

When you can transition easily between the four coaching styles and adapt for the needs of your different athletes at the right time and place, it creates a great Coach Athlete Relationship. 

This in turn makes the athlete feel valued, unique and important, as they see their needs are being met and you understand them.

Rarely can a Coach become effective at transitioning between the styles without actively working on it. That is, without thinking consciously about it. For a great example of a Coach successfully using all four styles, read the interview with Melody Davidson and Hayley Wickenheiser in our article Success of Coach Athlete Relationships.

Problems with using the wrong Style

Having a thorough understanding of these four styles is not enough. To truly take your coaching to the next level you need to be able to assess when it is appropriate to use each style. 

Our article “Do Athlete’s Know How They Need to Be Coached?” features an example of a coaching interaction where the four Coaching Styles were used to create better results. You may find this article valuable when trying to decide what style is appropriate for a given situation.

Finding the appropriate style has a lot to do with reflecting on what your athlete needs from you, and becoming an Athlete Centered Coach. Provide for your athletes what they can’t do for themselves right now. Novice athletes have the confidence and enthusiasm, so you need to provide them with the technical direction. Similarly highly competent athletes do not need as much technical direction but may need more emotional support if they lack confidence.

As your athletes are always developing and growing it is also important not to pigeonhole them and decide to use only one coaching style with them for as long as you Coach them. Reflecting on how your athlete has developed one month to the next, year to year and then adapting your coaching style for their new situation is the best way to ensure your athlete is getting the most effective coaching for them.

Using the Coaching Styles with Teams

Often with large teams it can be difficult to assess what each athlete requires. However in our article Success of Coach Athlete Relationships Melody Davidson says:

“It is hard for me. I know myself well and I am not a big people person, but I work on it each day. I set up meetings with each athlete, I allow them to speak first, I make sure I am around, available, I try to pay attention to body language, and I make sure I say something to each player on the ice.”

Once you are aware of your coaching style, it becomes easier for you to add into your coaching practice the aspects that your natural coaching style may lack but your athletes still require.


It is critical to note that adapting to suit your athletes is not a one way street. It is an impossibility for a Coach to continuously adapt to 20 different athletes. The athlete also needs to meet the Coach half way and adapt to the style of the Coach to some degree. This is the foundation of any relationship as it is about being reciprocal. Understanding the Coach and adjusting to meet them in the middle builds trust with a Coach and athlete.

Where to from here

We trust that this article has given you a more in-depth insight into the four coaching styles, and the benefits of being able to Coach different athletes effectively.

All Coaches we work with are at the peak of their respective sports. Every one of them has excellent technical skills and knowledge of their sport. This is a given in elite competition. By learning about how to best apply the four coaching styles, your knowledge and skill in the sport has a chance of being transferred to your athletes and this is what takes your coaching to a whole new level.

Remember, we have an article with more information on each of the four DISC Coaching Styles for you to access.

If you would like more information on topics similar to the Coaching Styles, see our articles on Athlete Centered Coaching, Do Your Athletes Care?, and Success of Coach Athlete Relationships

At Athlete Assessments, we’re here to provide you with excellence in service and here to help you be your best. If there is anything we can assist you with, please contact us.

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